5 Cold Email Sequences That Actually Convert

Cold email isn't dead. Bad cold email is dead. The difference between a 2% reply rate and a 25% reply rate comes down to sequence structure, timing, and personalization.

The 3-touch awareness sequence

The simplest sequence that works: three emails over 7 days. Email 1 introduces the problem. Email 2 shares a relevant case study. Email 3 is a soft breakup that creates urgency.

The 5-touch nurture sequence

For higher-value prospects, extend to 5 touches over 14 days. Add a LinkedIn connection between emails 2 and 3, and a value-add resource between emails 4 and 5.

Timing matters more than copy

Our data shows Tuesday and Thursday mornings (9-11 AM recipient's timezone) consistently outperform other times. Avoid Mondays and Fridays.

Revnator's smart scheduling automatically sends at optimal times based on your recipient's timezone.